Artist Fights Redhead Discrimination With Her “Ginger Project” Portraits

Have you ever been picked upon by children? Red haired people have. “The Ginger Project” aims to show that red-heads are beautiful too. Gabrielė Gurčiūtė takes portrait pictures of people with red hair, fair complexion and freckles. The goal of the project is to show that they’re neither freaky nor all that different from anyone else, but unique and beautiful.

“I created this project in order to change the common view about red haired people”

“They are quite often discriminated or bullied just because of their natural hair color and unusual features”

“Redheads are having hard times when others are making fun of them or calling them names just because of their hair”

“That’s why I wanted to show redheads and their beautiful features in a series of portraits called “The Ginger Project”

“I know that “ginger” might be offensive sometimes, but this is the reason I chose this name”

“So that every red-haired person would be able to say “I am ginger” and be proud of it”

“The project aims to change these stereotypes and to show how beautiful people are”

“It encourages everyone to be proud of their uniqueness”