5 Famous Brands Change Their Logos To Show The Importance Of Social Distancing

If there’s something doctors can’t stress enough these days, it’s social distancing. That means keeping a certain distance from other people when out in public and generally spending as little time outside as possible. Even some big companies joined in to really drive the message home.

McDonald’s separated its iconic golden arches

Brian Braiker, the editor-in-chief of Ad Age said that some well known brands made efforts to support healthcare workers during these tough times. For example, Gap started making face masks and fashion brands like Dior and Givenchy started manufacturing hand sanitizer.

Audi’s interlocked rings came apart

Stay at home, keep your distance, stay healthy, support each other – we are in this together. As a global company and a global community, our highest priority is to identify any opportunities to #FlattenTheCurve. Stay safe. pic.twitter.com/uwsW2JbhEu

— Audi (@Audi) March 20, 2020

However, he was not entirely impressed by some companies’ choices to alter their logos. “Understanding the situation, shutting up and doing something helpful is really the only way to go here,” said Braiker. “When you see brands like McDonald’s or Coca-Cola spacing out their logos in ‘solidarity,’ it strikes a sour note.”

Volkswagen altered their logo as well

We are #Volkswagen. Thanks for keeping your social distance! #FlattenTheCurve pic.twitter.com/JeY27epjhl

— Volkswagen News (@volkswagen) March 23, 2020

Both Volkswagen and Audi shared videos on their social media accounts encouraging people to keep their social distance and support each other.

Coca Cola put up a giant billboard in Times Square displaying its altered logo

Image credits: bellethewinebae

“Staying apart is the best way to stay united,” says Coca Cola’s latest series of advertisements.

Even the lady in Chiquita’s logo went home

Image credits: chiquitabrands

Even Chiquita, a producer and distributor of bananas and other fruit, joined the effort and removed the iconic “Miss Chiquita” from their logo, writing “I’m already home. Please do the same and protect yourself. #stayhome” under the Instagram post.