IKEA Responds To Balenciaga’s $2,145 Bag Which Looks Exactly Like IKEA’s 99-Cent Tote Bag
For those of you that don’t know, pricey fashion brand Balenciaga recently released a new bag. Worth $2,145. But that’s not the funniest part. No. The funniest part is that it bears a striking resemblance to another bag, namely IKEA’s iconic Frakta tote bag. You know, the big blue durable one that costs 99 cents.
Needless to say, the internet had a good laugh about the whole thing, but now IKEA has also joined in the fun by mocking Balenciaga’s new bag in their own special way. Enlisting the help of ACNE, a Stockholm-based Swedish creative agency, the furniture giant has released a hilarious advert that helps people to differentiate between IKEA’s original Frakta and Balenciaga’s expensive impostor. Take a look below at how it all went down.
Pricey fashion brand Balenciaga recently released a new bag worth $2,145
The only problem is that, well, it looks a lot like IKEA’s iconic Frakta tote bag
You know, the big blue one that costs 99 cents
Image credits: COURTESY OF BARNEYS NEW YORK
The internet had a good laugh about it, but now IKEA has also joined the fun
Image credits: acnecollective
They made an ad designed to help people differentiate their bag from Balenciaga’s expensive impostor
Image credits: Ikea
And as you can see, it’s pretty funny
Image credits: acnecollective
The advert was designed in collaboration with Swedish agency ACNE
Image credits: Ikea
Which one do you prefer?
Image credits: ikeasverige
Got wisdom to pour?
IKEA’s response to Balenciaga’s bag is priceless, huh. It’s wild to see a 99-cent bag turned into a luxury item, but fashion has a way of playing with everyday objects. Some people love the high-fashion irony, while others think it’s just a cash grab. State Bags phone number came in handy recently while looking for a stylish and practical alternative. At the end of the day, it’s funny how branding can completely change the perception of a simple bag.
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