Barbie Creators Release A Line Of Gender Neutral Dolls

Published 5 years ago

Mattel, the same company that gave us Barbie, has just released a line of gender-neutral dolls, breaking the outdated “dolls are for girls” stereotype. Kim Culmone, the Senior Vice President of Mattel Fashion Doll Design says that toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, the company felt it was time to create a doll line that was free of labels.

More info: Mattel

Image credits: Mattel

“Versatility and variety that give kids the freedom to create their own customizable characters again and again!” says the doll’s description.

Image credits: Mattel

The dolls not only come with all sorts of clothes, including dresses, pants, and skirts, short and long-haired wigs and also come in a variety of skin tones.

Image credits: Mattel

Millennial parents have been fighting gender stereotypes in toys for quite a while now. Girls wanting to play with toy trucks shouldn’t be seen as something weird and neither should be boys who wish to play with dolls. After all, they’re kids – they don’t care about stereotypes as long as they’re having fun.

Image credits: Mattel

The company describes the new toys as “A doll line designed to keep labels out and invite everyone in” are selling them for $29.99 per playset.

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