18 Creative Elevator Ads
When users become more and more ad blind, and old ways of advertising fail – advertisers have to use something called imagination to come up with new ways and places for advertising. A good example could be elevator advertising.
Elevator? Yes, according to statistics the average number of riders in a high-rise building is 500 people per day[1]. Besides automatically being unusual and eye-catching, these ads cannot be turned off like TV ads, and by some people are viewed more than once a day.
1. Folliderm: Bald Man
Advertising Agency: JWT, Brazil
2. Divorce Lift
Advertising Agency: g k k DialogGroup, Frankfurt, Germany
3. Gold’s Gym
Advertising Agency: Quadrant Communications ltd
4. Plastic Surgery Clinic: Be Born Again
5. Hairy Elevator
Prefer it this way? 98% of women do too.
Advertising Agency: Ponto de Criacao, Brazil
6. Durex: Better Shape, Better Sex
7. Great Lakes Science Center
Advertising Agency: Brokaw, Cleveland, USA
8. Shams Taekwondo School
Advertising Agency: JWT, Manama, Bahrain
9. Maxwell House: Wake Up
10. We Mine The Coal That Powers The Nation
Agency: Blattner Brunner, Pittsburgh, USA
11. Gold’s Gym: Overweight
Advertising Agency: PragmaDDB
12. Fiat Punto: Elevator Parking Sensor
Advertising Agency: Giovanni + DraftFcb Sao Paulo, Brazil
13. Swiss Skydive
Advertising Agency: Wirz/BBDO, Switzerland
14. Witness Against Torture
Advertising Agency: TBWARAAD, Dubai, UAEAdvertising
15. Fitness Company
Credits: Publicis
16. Bacel: Take Action. Love Your Heart
Advertising Agency: Lowe, Istanbul, Turkey
17. Superman the Movie
Advertising Agency: JWT, Brazil
18. Kill Bill 2
Advertising Agency: Uncle Grey, Oslo, Norway
Got wisdom to pour?
If I were and advertiser I would make a real hole in the elevator, and put all the ads underground. Once, someone fell down, they’d be stuck here for a couple of ours, and definitely see all my ads :)
I think it might be hard to get the idea behind the divorce lift in the real world. However, if people do get it it would be incredibly powerful advertisment.
I wonder is it allowed to shave that hairy elevator with Gillet?
Cool ads, how come I never saw anything like these in my life? :/