30 Clever and Creative Bus Ads
Rarely do we give a billboard or bus ad a second glance, but it doesn’t mean that busvertising doesn’t work. On contrary, if you use it creatively (instead of just sticking some boring photo with a text on a bus) it may become viral, and reach a much wider audience beyond the scope of the street viewers. No wonder many cool and clever bus advertisements have been repeatedly reposted on various blogs, and this time we tried to collect only the best ones to share them with you. Enjoy!
1. AirportBus Bern
(Advertising Agency: Neue Lgk, Berne and Zurich, Switzerland)
2. Limo Bus: In An Absolut World
(Advertising Agency: TBWACHIATDAY, USA)
3. Garbage Bus
Advert for a Public Transport – “Keep Holland Clean Foundation” company. (Advertising Agency: GREY Amsterdam)
4. Just One Bite
(Advertising Agency: unknown)
5. Dr Best’s Flexible Toothbrush
(Ad: kim Sokola, Julia Neumann)
6. Don’t Jump – Careerbuilder.com
(Advertising Agency: unknown)
7. Wallet: Kontanten
“ATMs close by”. (Advertising Agency: Fältman & Malmén, Stockholm, Sweden)
8. Ready to Quit?
(Advertising Agency: unknown)
9. Canon’s Bus Ad
(Image Credits: thaisie)
10. Smint: Kiss On The Bus
(Advertising agency for Smint: Tandem Campany GUASCH DDB, Spain)
11. The Accordion World Championchip
(Advertising Agency: Uncle Grey Oslo, Norway)
12. WeightWatchers
Optical illusion of a heavy passenger who tilts the whole bus to the right.
(Agency: Lowe, Amsterdam, The Netherlands | Art Director: Liat Azulay)
13. Duracell
(Advertising Agency: unknown)
14. Shark Bus: National Geographic
(Advertising Agency: unknown)
15. International Organization for Migration
Don’t be sold into slavery! (Advertising Agency: McCann, Kenya)
16. Stuck
(Advertising Agency: unknown)
17. Tony Hawk’s Boomb Boom Huckjam Tour
(Advertising Agency: Leo Burnett USA, Chicago)
18. Toy Bus: Children’s Charity
(Advertising Agency:Saatchi & Saatchi, UK)
19. Media Planning & Buying: FAIL
“Looking for a new media planner?” (Advertising Agency: McCANN Eeickson Belgium)
20. Mini-Bus: Slimming & Detoxifying Pill
(Advertising Agency: Leo Burnett, Hong Kong)
21. Snake Bus: Copenhagen Zoo
Giant constrictor snake squeezing complete Copenhagen citybus.
(Advertising Agency: Bates Y&R, Copenhagen, Denmark | Creative Director: Ib Borup | Art Director: Peder Schack)
22. Batteries: ToysDirect.com
It’s not a toy bus running on batteries – it’s an optical illusion on a real life-size bus.
(Agency: Robson Brown | Creative Director: Duncan McEwan)
23. Back of the Bus: Centraal Beheer Insurance
“Just call us”. Centraal Beheer Achmea scared the living daylights out of drivers in the Netherlands with this “Back of the Bus” advertisement. It appears as though the driver is looking at the front of a bus, and that the driver is not looking where he’s going. (link) (Advertising Agency: DDB Amsterdam)
24. Back of the Bus #2
25. Total Quartz
Maximize your performance. (Advertising Agency: Amman Jordan)
26. Stepping In Front Of A Bus: Anti-Smoking Ad
Cannes Lions 2007 Outdoor Bronze. (Advertising Agency: Lowe Bull Johannesburg)
27. All Laundry Detergent Bus
“How much can one small bottle clean?” (Advertising Agency: unknown)
28. DJ Scratching
(Advertising Agency: unknown)
29. Motorcycle: Life Comes At You Fast
(Advertising Agency: unknown)
30. Eyes
Got wisdom to pour?
Very cleaver idea’s i liked them alot and got a laugh out of them.
Lol I always thought #19 was a fail :) actually it’s a win!
#8 is the best advertisement I’ve ever seen! Instead of reusing doors or wheels like other advertisers did – they were the only one to pick exhaust pipe.
They’re all really clever, but DJ scratching bus wheel is the best!
No. 19 is such a fail, can’t stop laughing:)
It’s not a fail, look carefully – it says “Looking for a new media planner?”. It’s rather an example of FAIL that could happen if you choose bad media planner.