Clever Campaign Will Change The Way You See Women’s Bathroom Signs Forever

You probably don’t think too much about bathroom doors, but Tania Katan, of Axosoft, aims to change the way you look at the ladies’ room sign. To many, it looks like just the abstract outline of a woman in a dress, but #ItWasNeverADress, launched by Tania and Axosoft, reimagines it as a woman in a cape. It’s is an “invitation to shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day.” The studies are also meant to empower women and encourage them to join the IT industry.