36 Logos With Hidden Symbolism

Good logos, as Henderson and Cote (1998) argue, should: speed brand recognition through provoking memory, and give rise to recognition about a familiar set of associations linked to the correct brand.

1. Van Cliburn (Pianist)

2. Spartan Golf Club

(Designer: lexlogo)

3. Up

An arrow showing up forms a letter “u” and also has a hidden “p” inside. (Designer: m1sternoname)

4. 90 Percent

The logo looks like number “90” and “%” at the same time. (Designer: Action Designer)

5.  Zip

(Designer: logomotive)

6.  Wine Searcher

It looks like binoculars and bottles of wine at the same time.  (Designer: Itsgareth)

7.  Twins

Letter “N” looks like number 2, symbolizing twins. (Designer: Actiondesigner)

8. Threesome

9. Sushi

Letter “H” looks like chopsticks picking a sushi. (Designer: Type08)

10. Shocked

The socket’s expression says it all. (Designer: Fogra)

11. Fresh Fruit Baskets

The basket in the logo is made of  fresh orange slices. (Designed by: Siah Design)

12. Push the Bottle

You can see a hand pushing a button inside the bottle. (Designer: Hemisferiod)

13. Pencil

Letters “i” and “l” form a pencil. (Designer: reghardt)

14. Pelican

You can find a pelican silhouette inside the letter “p”.

15. NBC

There’s a hidden peacock looking to the right representing the company’s motto to look forward, and not back.

16. Mister Cutts

The scissors are transformed to look like a face with glasses and mustache. (Designer: Tabitha Kristen)

17. Mosleep

Mosleep is an organization of doctors that deals with people having sleeping disorders. The logo is their intial ‘M’ that was designed to also look like a bed. (Designer: Muamer)

18. Killed Productions

Letter “i” is lying as if it was killed. (Designer: Ethereal)

19. Yoga Australia

Woman is making a pose that forms the Australian continent between her leg and her arm.

20. Iron Duck

A hanger looks like a duck. (Designer: Siah Design)

21. Half

(Designer: wunjo)

22. FedEx

If you look closer you’ll notice the right-pointing arrow in between the ‘E’ and the ‘x’, representing precision and speed at which FedEx works.

Update: Anyone else see the spoon in “Fed” of Fedex? (@lissnup)

23. F*ck!

A bit provocative logo against Nazism and racism. (Designer: Karl Design)

24. Families

Those 3 letters in the middle ‘i’, ‘l’, and second ‘i’ represent a family (father, mother and a child, or 2 fathers and a child in some countries)

25. Formula 1

Empty space in the middle creates a number “1″ for “Formula 1″

26. Elefont

There’s an elephant trunk inside the letter “e”. (Designer: m1sternoname)

27. Ed’s Electric

The letter “E” is incorporated between plugs.

28. Cafe Click

Coffee steam is made of mouse pointers (Designer: Leo)

29. City Direct

“Notice how the space around the plane forms the letters C and D.” (Tobias) (Designer: Logomotive)

30. Circus of Magazines

Circus tent looks like a magazine (more like a book to me, but still very clever). (Designer: logotomy)

31. Bird

Letter “B” is also a bird.

32. Bipolar

The Logo depicts ambiguous emotions. (Designer: Siah Design)

33. To Beat or not to Beat

The question mark is made of a belt.

34. Barcode

Notice that the word “bar” is darker. (Designer: Sean Heisler)

35. Backspace

Just looking at the logo makes you want to press “backspace” and correct the typo. (Designer: JoePrince)

36. Amazon

The arrow from A to Z, symbolizes what Amazon is known for selling everything from “a to z” . It also serves as a smile, making the company feel friendly and approachable.

For more check out the logos With Hidden Symbolism PART II

Letters “c” are also cat’s eyes. (Designer: vasvari)