33 Creative Anti-Smoking Ads
Although anti-smoking advertisements are probably the most overdone ads in the advertising industry, they are also probably the most creative ones too. However, no matter how creative these anti-smoking ads are, the question is whether they really do their job.
I think they do, but it takes a lot of time, and of course one single ad won’t change your mind in a second. What it does is, it creates an awareness that smoking is a bad thing, and when a message is being repeated over an over again – it finds its place somewhere deep inside your unconscious mind.
And who knows, one day it may build up, and it will seem as though as you have an idea – “smoking is really a stupid thing to do, I quit!” What may seem as your own idea, could be a huge job of those creative anti-smoking ads you used to see everywhere.
If You Light Up
Advertising Agency: ToroVazquezMora / Fischer America, Colombia
Suicide
“It’s called suicide because it’s your choice.”
“Give up smoking: 0 8008 700 700″
Advertising Agency: Mercury 360, Bucharest, Romania | Published: December 2008
Shotgun
“The Roy Castle Lung Cancer Foundation. passivesmokingkills.org” (Advertising Agency: CHI and Partners, UK)
Smoking is Being a Slave to Tobacco
Advertising Agency: BDDP & Fils, France
Sex Life
“Smoking Can Affect Your Sex Life” (Credits: Surajit Soms)
Suicide vs Homicide
“Suicide – Homicide.” passivesmokingkills.org (Advertising Agency: CHI and Partners, UK)
The Smoke
Credits: lucaszoltowski
Breast
“Women who smoke feed more than just milk to their children.
Research indicates that chemicals from tobacco smoke are transmitted via breast milk. So, stop smoking.”
Advertising Agency: Bhadra Communications, Bangalore, India
Jumping Off Buildings Harms
“Jumping off buildings when pregnant harms your baby”
“You wouldn’t ignore this warning. Why ignore them on cigarette packs?”
Agency: Lowe Bull, Johannesburg, South Africa
Die Younger
“People who stand here die younger”
“You wouldn’t ignore this warning. Why ignore them on cigarette packs?”
Agency: Lowe Bull, Johannesburg, South Africa
Gun
Advertising Agency: Gitam-BBDO Israel
More information
Advertising Agency: TBWAVancouver, Canada
Deathbed
Advertising Agency: CHI&Partners, London, UK
Monsters
Agency: Euro RSCG, India
Get to Heaven Earlier
“Children of parents who smoke, get to heaven earlier.” (Agency: Serviceplan, Munchen/Hamburg, Germany)
Chemicals
“…Xantham Gum, 3,4-Xylenol, Yeast and there are another 4000 chemicals found in cigarette smoke. Say no to smoking.” (Advertising Agency: The Classic Partnership Advertising, Riyadh, Saudi Arabia)
Terrorism
“Terrorism-related deaths since 2001: 11,377. Tobacco-related deaths since 2001: 30,000,000.”
Advertising Agency: DDB New Zealand
Reduces weight
Agency: Touchstone Advertising, Mumbai; Aditya Uphadayay, Kailash Chaudhari, Shoeb Shaikh, Raju Gawde
Cancer Cures Smoking
Agency: Ogilvy & Mather, India | Award: Gold Lion, Cannes, 2003
Water
“SURGEON GENERAL’S WARNING: Drinking This Water Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy”
“Would you drink it?”
Advertising Agency: Intermarkets, Dubai, UAE
Smoke Demon
Roughly: “What people call a puff, the bible calls something else.”
Advertising Agency: Neogama BBH, Brazil
Burial Ceiling Mural
Murals are painted on ceilings in smoking rooms, giving you impression you are inside the grave, and when you look up, you see the burial from the dead man’s point of view.
Agency: Everest Brand Solutions, India
First Non-Smoking Pub
“The First Non-Smoking Pub in UAE.”
Creatives: Jaywant Dabholkar, Porus Jose, Tushar Mahajan
Everything You Do Affects Your Children
“Everything you do affects your chilfren. Stop smoking with Nicorette.”
Advertising Agency: Draftfcb Kobza, Wien, Austria
Non Smoking Area
Advertising Agency: TBWAAthens, Greece | Creative Director: Vangelis Vrouvas
Second hand smoke
“Second hand smoke in the home hospitalises 17,000 UK every year.”
Advertising Agency: Chi & Partners, London, UK | Creative Director: Ewan Paterson | December 2008
Maze
(via boredpanda)
Just Looking at Them Makes You Sick
“Cigarettes. Just looking at them makes you sick.” (Advertising Agency: JWT, Brazil)
Poor Swimmers
An award winning advert for ASH depicting the effect of smoking on male fertility, created by Clear Marketing Communications
Writer: Andy Fenton| Art Director: Jason Chadwick
Quick vs. Slow
(via boredpanda)
You smoke. We smoke.
Credit: BatesPANGULF, Dubai; AD: Fahad Shehadat, CW: Bipen Jacob
Carry on, Taking Rubbish In To Your Mouth
The Roy Castle Lung Cancer Foundation. passivesmokingkills.org (Advertising Agency: CHI and Partners, UK)
Smoking Skills
This clever print ad was created by Drive Communications to promote ‘anti-smoking ad competition’ in Jeddah.
Got wisdom to pour?
Superb post.Any updates coming soon?
okay so if I smoke, it will make girls want to give me oral sex….that settles it, I’m smoking
Actually one of these ads is completely inaccurate.
“Smoking is being tobacco’s slave.”
Really… ?
Not everyone thinks blowjobs are forced, so mixing addiction to sex and to tobacco just doesn’t make sense in the first place.
Besides, blowjobs don’t give cancer. And they’re not bad for your health.
They’re bad for your health if the person has a disease…just saying.
smokers have got a second thought through this creative and intelligent graphic ads
I just don’t get why oral sex should be compared to slavery, or taking “rubish” into your mouth. The french ad that makes that comparison had to be canceled for this same reason. It doesn’t feel like an ad against smoking, but like propaganda against fellatio.
Everyone knows smoking is bad. But when you’re addicted to ciggarettes it takes more than a clever add to get you to stop.
really shocking..
Oh… I think I should give up smoking..
the visuals are incredibly strong and clever, but they are not going to make me quit
This is such a powerful ad..I have been smoke free since 1.2.11; the creatively graphic ads were a huge reason to move me to fight this habit.
To stop smoking graphics help SO much – all the MANY reasons you don’t want the filth & sickness – in visuals and art. Great Thank you